The beginning it was Moon Phrases....

In the beginning... I was just making neat things for family members and friends. Individual names framed, then Tee shirts. We got so many compliments on these items and people asked where we got them that we just kind of fell into the market. Bob was sold when we made a trip out West one time and the flight attendant stopped me and asked me where I got my Tee shirt ! That sold him! It was a go after that! We did a lot of market research. Purchased different brands of clothing trying to see what we liked. We were looking for the best yet affordable. In children's wear 100% cotton and organic was a MUST! MADE in USA was a must in ALL categories! We found local printers for almost all our work. And refined processes and designs. We stuck with positive and affirmative words for the adult products and wholesome words for the children's products. Jewelry was our biggest ( and still is) stumbling stone... we want to do so much more with the designs. but are limited as to what we can design on our own! There is room for growth in that dept! We are still testing the waters in the home decor dept. Since we have to pay high premium to have it printed our prices are still rather high. But as we hone in on our products and our market... we'll figure it out!